Crafting your winning social media strategy - Session 3
Crafting your winning social media strategy was a very interesting session. Given the fact that it was online made it even more fascinating because I was learning while in the comfort of my home!
What I learned during this session put the icing on the cake of how easy it is to identify local campaigns with a winning social media strategy. Let's take Campari into consideration.
Campari did the "impossible!", they took their brand from a low shelf, "bad tasting" bitter product and turn it into a product of high quality and sophistication. This was done by changing their advertising and focused heavily on online marketing, mainly on Instagram. Before the possibility of advertising online, when Campari came on the scene it wasn't the most favored drink but after a rebrand, we are seeing more and more people consuming the product and building a relationship with the brand.
The crafting of the Social media strategy: Campari Come Together, was the key factor in the success of the overall campaign.
The company, evidently researched and find out who exactly they want to target, developed a way to create buyer profiles and developed buyer appropriate content ensuring that the messages reflect the goals and objectives of the organization. The company also chose the appropriate social media platform; as they gave the product an identity, so will it resonate well with the audience and soon after coining a brand identity and brand recognition.
As the saying goes, "nothing beats a bad product faster than good advertising."
Here's a link to some interesting article I found online that would speak more on the importance of crafting your winning social media strategy.
https://www.pinterest.com/pin/856317316623004717/Session 3
https://twitter.com/ChevonneseWhyte/status/1006325394616864769
Blessings!
What I learned during this session put the icing on the cake of how easy it is to identify local campaigns with a winning social media strategy. Let's take Campari into consideration.
Campari did the "impossible!", they took their brand from a low shelf, "bad tasting" bitter product and turn it into a product of high quality and sophistication. This was done by changing their advertising and focused heavily on online marketing, mainly on Instagram. Before the possibility of advertising online, when Campari came on the scene it wasn't the most favored drink but after a rebrand, we are seeing more and more people consuming the product and building a relationship with the brand.
The crafting of the Social media strategy: Campari Come Together, was the key factor in the success of the overall campaign.
The company, evidently researched and find out who exactly they want to target, developed a way to create buyer profiles and developed buyer appropriate content ensuring that the messages reflect the goals and objectives of the organization. The company also chose the appropriate social media platform; as they gave the product an identity, so will it resonate well with the audience and soon after coining a brand identity and brand recognition.
As the saying goes, "nothing beats a bad product faster than good advertising."
Here's a link to some interesting article I found online that would speak more on the importance of crafting your winning social media strategy.
https://www.pinterest.com/pin/856317316623004717/Session 3
https://twitter.com/ChevonneseWhyte/status/1006325394616864769
Blessings!
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