Emerging Media and Technological Determinism

"It takes many good deeds to build a good reputation, and only one bad one to lose it." Hey Everyone! We are back! and this time we'll be looking at building your online community! Nowadays, companies are gravitating towards social media to disseminate information to their target audience. According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too!      Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. However, having a strong online presence comes with managing your reputation. How many of them are aware of building their online community?;  managing their brand equity and reputation?        An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once ...

It is very evident that social media has changed the rules of Marketing and Public Relations. In early modern periods marketing simply meant advertising. The adverts must appeal to the masses, by persuading the audience to buy the products. However,  this was a downfall as people identified how overemphasized the messaging was and neither does it communicate the true essence of the product or services. Advertising was a one way -company to the consumer- strategy and it was exclusively about selling the product. Because of this, no true brand identity resonated with the audience in order to gain recognition. Conversely, Advertising and Public Relations were separate disciplines run by different people with different goals and strategies. In fact, Public Relations was more on the premises which states: in order to get a press release out of media companies, the news had to have some form of significance; They weren't allowed to send a press release off with...

Crafting your winning social media strategy was a very interesting session. Given the fact that it was online made it even more fascinating because I was learning while in the comfort of my home! What I learned during this session put the icing on the cake of how easy it is to identify local campaigns with a winning social media strategy. Let's take Campari into consideration. Campari did the "impossible!", they took their brand from a low shelf, "bad tasting" bitter product and turn it into a product of high quality and sophistication. This was done by changing their advertising and focused heavily on online marketing, mainly on Instagram.  Before the possibility of advertising online, when Campari came on the scene it wasn't the most favored drink but after a rebrand, we are seeing more and more people consuming the product and building a relationship with the brand. The crafting of the Social media strategy : Campari Come Together, was the key factor ...

Many advertisers have increased their use of support media and, as new alternatives are developed,  emerging media will continue to evolve. Given the rapid emergence of a variety of new media, we are able to see that even some traditional media have adapted to the new media environment by updating their platforms and offerings. This all sounds fine and dandy as advertisers are seeing the need for a more integrated approach to marketing. However, as you can see, this will change the rules of marketing and thus, bears the following questions: will emerging media affect the way we communicate? and if so, how would that affect social media strategy? In order to answer this question, we must take into consideration the history of marketing and realize as technology evolves so does the concept of marketing. According to Amercian Journal of Business, emerging media is communication- of all types- based on digital technologies and increasingly with interactive components. In a...