Emerging Media and Technological Determinism

Week 6 already? whew!...... times flies when having fun. Quite an exciting semester this has been!  So far, I got a chance to appreciate, explore and understand social media marketing much better! At one point I could never understand how having a certain amount of followers get you a job! just like that?! where do i sign up? lol, Not until understanding the meaning of social media, is where i got a chance to understand social / virtual influencers. It also helped me, as a marketer, to appreicate social media and how to manipulate my platform for an immediate return on investments! So refreshing .... This week we decided to discuss the importance of social customer service in your marketing strategy.  We all know customer service can either make or break your organization, it's essential for companies to have proper customer service for an effective 'business to customer' relationship.  It is, therefore, important to include customer se...

Wow... as social media evolves, it is pretty creepy as to what exactly social media trends are and what they have to offer to the social media platforms. As we all know, social media trend is the subject of many posts on a social media website or application within a short period of time. In 2016, we saw live streaming becoming a trend and was getting bigger on the different social platforms, video content became a trend; where you could "live" and "in-the-moment" updates. Live streaming became a playing field for marketers to conceptualize creative advertising strategies to promote their products and services. Facebook became the ultimate marketing channel for most companies and organizations. In 2016 we were also experiencing a push for more personalization and broader app functionality. In 2017, influence marketing started to surge;  this aspect of marketing was interesting to me,  i experienced in my era, the notion of virtual influencers! As ...

Hey Everyone, Thanks for reading my blog posts :) we are down to session 8 and I am so excited! Last time we discussed building your online community. We also spoke about reputation and the personality of an organization. We did touch on how important it is to manage your image on social media; it's crucial for firms to understand that even by association they are targeted. As the saying goes, birds of a feather flock together. It's very important who represents your brand whether it is in the form of a brand ambassador or social influencer. Please bear in mind that a brand ambassador and a social influencer is not the same. While a brand ambassador can also be a social influencer that represents the brand, a social influencer promotes the brand but is not necessarily the ambassador - of the brand or organization. Interesting huh? yeah, I was shocked when I found out.     Shock in a sense where I never really took note on the similarities and diffe...